AREAS OF SPECIALISATION
Recognizing the importance of knowing the languages specific to different sectors, Parking offers its services as a specialist in the creation of communication concepts and events in the world of luxury goods, fashion, and sport. On a case by case basis, Parking studies the best strategy to use for communications with and through specific sectors to best suit the individual client through targeted activities or a combination of tools.
In the world of sport, golf has been a passion as well as an area of specialisation for the company since its inception. This was in fact the first area where it noticed the need to offer both knowledge of communications and the specific language of the sector in order to achieve effective communications.
Creative study and production coordination for the creation of content aimed at traditional channels, social networks or new media (creation of photographic material, videos, graphic animations, gif, etc.)
MEDIA CONTENT CREATION
ADVERTISING & BELOW THE LINE
creative study, production and finalization of ATL communication materials (press campaigns, TV commercials, social media campaigns) or BTL (brochures, leaflets, logos, coordinated image, newsletters, etc.)
Creative and strategic study for the realization of new communication or marketing formats and supervision of the development phase (ideation of travel format concepts, app development, loyalty programs, promotions, etc.)
NEW FORMAT CREATION
EVENT PRODUCTION
Creative study and management of production, relationships with suppliers, entertainment analysis, up to the creation of partnerships and coordination of the various figures for the realization of any type of event.
Conveying activities or promotions to our community of reference, creation of dedicated communities, creative and strategic study for the creation of communication content aimed at specific communities (newsletters, house organs, loyalty programs, etc.)
COMMUNITY ENGAGEMENT
THE GOLF WORLD
Strategic study, management of relationships with industry operators, creation of new formats, involvement of a loyal community, creation and production of communication campaigns and direct management of targeted events and activities.
Observe, study, listen, be curious, design, create. This is the path that we follow in order to offer our clients tailored proposals, keeping up with the different professions and bringing a great passion for our areas of operation that always align with our interests.
This strategic approach has brought us continual growth while our creative soul is constantly searching for stimuli and new forms of expression.
Our marketing approach is based on the meeting point of the concrete and the irrational, the dreamlike and the pragmatic. We do not have ready-made answers and we have never wanted to specialise in a specific communication channel, and this way we can establish which tools best carry our clients’ message on a case by case basis, then we can apply our creativity to one of the areas where we operate.
THE PARKING METHOD
WE WORK FOR
ACQUA DI PARMA, ALLIANZ BANK PRIVATE, ARDBEG, BELVEDERE VODKA, BOGOGNO GOLF RESORT, BORGO EGNAZIA, BENEDETTA BOROLI, BOLD SPORT, BTA, CELINE, CITYLIFE, CITY LIFE SHOPPING DISTRICT, COLMAR, COLMAR ORIGINALS, CORDUSIO SIM, CORUM, DOM PERIGNON, DRINKABLE, KRUG, FEDERAZIONE ITALIANA GOLF, FEDELI CASHMERE, FONDAZIONE FRANCESCA RAVA, GLENMORANGIE, GOBBI 1842, GOLF CLUB MARGARA, GOLF CLUB MILANO, GOLF NAZIONALE, HENNESSY, INFRONT, JULIPET, KAPPA, L’ALBERETA, LACOSTE, L’ANDANA, MASSERIA SAN NICOLA, MP MASSIMO PIOMBO, MOET & CHANDON, RAGNO, ROLEX, RUINART, PATEK PHILIPPE, TASCHEN, TAG HEUER, TECHNOGYM, TOLLEGNO 1900, SAFILO SERENA GOBBI, SWEETGUEST, TOD’S, VEUVE CLICQUOT.
